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Ideas on AI optimization, product visibility, and the shift from search to AI.

llms.txt — The New Front Door for AI

There's a simple text file that could make or break whether AI recommends your product. It's called llms.txt, and most brands have never heard of it.

March 26, 2026

The industry invented a dozen acronyms for the same thing. Here's why none of them matter — and the only one that does.

March 22, 2026

You've heard of SEO. But when AI answers questions instead of showing links, the rules change entirely. Here's what AI optimization actually means.

March 20, 2026

Google isn't going anywhere overnight. But the way people find products is changing faster than most brands realize.

March 17, 2026

When someone asks an AI for a product recommendation, what determines which products make the cut? It's not what most people think.

March 13, 2026

Most products don't show up in AI answers. Not because they're bad products, but because AI has no reason to know they exist.

March 9, 2026

SEO isn't dead. But if it's your only strategy, you're optimizing for a world that's already changing under your feet.

March 5, 2026

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